Marketing & Social Media

A study by the Aberdeen Group found out that 63% of the worlds companies (in their survey) are planning to increase their social media marketing budget this year, trying to meet the growing number of consumers participating in social network sites, blogs or wikis.

“Companies use multiple approaches to identify the individuals who wield the greatest amount of influence in any given topic area and to track changes in their influence over time,” Jeff Zabin of Aberdeen explains. But the research shows also: A large number of enterprises still find it very difficult to really mesure social media.