exosys e-marketing blog: 2008

18 août 2008

Fast growing companies are more likely to use social networking tools :
"The University of Massachusetts Dartmouth Center for Marketing Research has recently released research on the use of social media by the Inc 500, which are the 500 fastest growing privately owned companies in the US as ranked by Inc. magazine. This is one of the first longitudinal studies, showing changes in adoption of social media tools from one year ago."

Mozilla Labs vetting user talent for new products :
"On Monday, Chris Beard, vice president and general manager of Mozilla Labs, posted a rather vague, yet optimistic, blog entry about opening up Mozilla Labs projects to the Web community at large. The move comes just a week after the company lost Mike Schroepfer, Mozilla VP of engineering, to Facebook."

1 trillion web pages :
"We knew the web was big... We've known it for a long time: the web is big. The first Google index in 1998 already had 26 million pages, and by 2000 the Google index reached the one billion mark. Over the last eight years, we've seen a lot of big numbers about how much content is really out there. Recently, even our search engineers stopped in awe about just how big the web is these days -- when our systems that process links on the web to find new content hit a milestone: 1 trillion (as in 1,000,000,000,000) unique URLs on the web at once!" (Official Google Blog)
Les outils du KM à l'heure du Web 2.0 :
"Des widgets sémantiques aux tags, en passant par les flux RSS et les blogs / wikis, la gestion des connaissances se découvre une seconde jeunesse. L'intégration au SI reste toutefois une priorité."

Monitor110: A Post Mortem - Turning failure into Learning
Saying No, Staying Small and Sharing Insider Secrets : How Small Web Companies Are Making It Big
Do startup companies need Community Managers ?
Advertising rates dropping, Social Networks lowest CPM :
"PubMatic published its monthly AdPrice Index for July 2008 and it showed ad rates declining in most markets, especially Social Network sites. PubMatic draws its data from 4,000 Web sites that take ad network advertising, 85% of which are based in the U.S.
Surprisingly, small web sites can demand significantly higher CPM rates than larger web sites. This may be due to better targeting smaller niche markets that advertisers consider more valuable."
Enterprises become the battleground for social networking :
"The battle to provide social networking in the enterprise is under way between solutions from established software vendors and readily available offerings such as Facebook and LinkedIn, with these sites possessing a lot of momentum"

L' Entreprise conversante pour recruter la génération Y sur le Web :
"L’émergence de nouveaux usages conduit l’entreprise à repenser et à renouveler ses moyens de communication… Ce qui induit quelques fois un véritable changement culturel côté RH"