weekly wrapup - 14-20 juillet 2008

• Monitor110: A Post Mortem - Turning failure into Learning
  
• Saying No, Staying Small and Sharing Insider Secrets : How Small Web Companies Are Making It Big
• Do startup companies need Community Managers ?
• Advertising rates dropping, Social Networks lowest CPM :

  "PubMatic published its monthly AdPrice Index for July 2008 and it showed ad rates declining in most markets, especially Social Network sites. PubMatic draws its data from 4,000 Web sites that take ad network advertising, 85% of which are based in the U.S.
  Surprisingly, small web sites can demand significantly higher CPM rates than larger web sites. This may be due to better targeting smaller niche markets that advertisers consider more valuable."

• Enterprises become the battleground for social networking :

  "The battle to provide social networking in the enterprise is under way between solutions from established software vendors and readily available offerings such as Facebook and LinkedIn, with these sites possessing a lot of momentum"