Marketing & Social Media

A study by the Aberdeen Group found out that 63% of the worlds companies (in their survey) are planning to increase their social media marketing budget this year, trying to meet the growing number of consumers participating in social network sites, blogs or wikis.

“Companies use multiple approaches to identify the individuals who wield the greatest amount of influence in any given topic area and to track changes in their influence over time,” Jeff Zabin of Aberdeen explains. But the research shows also: A large number of enterprises still find it very difficult to really mesure social media.

Shortcuts.com for Mobiles

AOL has optimized its online coupon service Shortcuts.com and released a version that can be used from the mobile phone.
"Coupons for popular cereal and a jumbo pack of Pull-Ups Training Pants greet you when you navigate to Shortcuts.com from the mobile browser. After you've registered your savings club card with Shortcuts.com, you'll be able to add vouchers like these directly to your account, and redeem them in-store without a paper receipt."

Find your Way: Selection of Sites leading through the Neigborhood

No matter if you've just moved to a new place or have already been around for a while and want to get to know your surroundings a little better, there are quite a number of sites on the net that get you in touch with your neighborhood - without even having to set out a foot on the street anymore. Restaurents, businesses, events or apartements - anything's in touch, pre-selected by area or city.

McKinsey Report on Web 2.0

After having covered Web 2.0 inside the enterprise, McKinsey just published a report with six observed success factors to make Web 2.0 work. Looking closer on those, there seem to be quite striking paralelles to the process centric KM in the early 90s.

Future of Social Networks

"Social networks will be like air." Friends, family and anyone we care about, will be available anywhere and anytime we need them. That's the main thesis from Charlene Li's presentation on the future of social networks on the SXSW conference - put
in a slideshow on her blog.